Sell - Measured and Maximized Returns
We turn wasted spend, inefficient acquisition, and flat retention into measurable, compounding growth, powered by data, intelligence, and embedded human teams.
Trusted by leaders across e-commerce, retail, telecom, and financial services
The Problems We Solve
We know the daily challenges. We transform them into measurable, incremental impact.
Wasted Marketing Spend
Budgets lost to inefficient channels.
→ Uncovered and eliminated blind spots
Rising CAC
Channels keep getting more expensive while returns stagnate.
→ Science brought to efficiency
Platform-Driven Attribution
Facebook and Google charge you and tell you what you got.
→ Replaced correlation with incrementality
No Incrementality Measurement
30-60% of attributed conversions aren’t truly incremental.
→ Geo-lifts and scientific testing
Volume over Value
Too much focus on acquiring users, not enough on quality and LTV.
→ Value-based segmentation modeling
Flat Retention & Reactivation
Customers churn faster than they convert.
→ Data-Based Activation System (DBAS)
Raven is also home to Manta — our specialist creative and storytelling agency.
At Manta, we help B2B companies and leaders transform their communication, connect with key audiences, and grow through Strategic Content and Account-Based Marketing.
Why Raven (Think–Build–Sell)
Our Think–Build–Sell model makes impact real. Sell, activate profit loops across acquisition, churn prevention, reactivation, and monetization.
1
Think
2
Build
3
Sell
Result: We don’t deliver slides. We deliver quantified business impact.
What You Get
Five core capabilities for ongoing growth optimization.
Growth Efficiency System (GES)
Allocation, channels, profitability
You get: Lower CAC and higher profitability by reallocating budgets.
Smart Allocation Model (SAM)
Segmentation, optimization, foresight
You get: more profitable growth by targeting the right segments.
Data-Based Activation System (DBAS)
Signals, targeting, personalization
You get: high-conversion campaigns, maximizing LTV.
Growth Intelligence Engine
Testing, automation, impact
You get: finds the point of highest ROI impact, ensuring sustainable growth.
Full-Funnel Profit Loops
Acquisition, retention, monetization
You get: sustainable, compounding growth loops that scale results.
We've Helped Companies Like Yours
-33%
CPA
+206%
digital sales mix growth
+22.8%
sales attributed to digital
+97%
ROI uplift in OTC campaigns
Financial Services
Situation: One of the most important low-cost airlines in Mexico, Volaris faced severe restrictions during COVID. They needed to boost credit card sales while keeping customer engagement high.
Intervention: Redefined digital sales process, designed a new acquisition strategy with Invex, and built digital channels optimized with data-driven conversion.
Result: Redesigned digital sales and budget allocation process reduced CPA in 33% growing total sales in 206%.
Healthcare – OTC / Brandformance
Situation: Sanofi’s OTC marketing relied mostly on awareness campaigns, with limited performance focus and no end-to-end measurement of the purchase journey.
Intervention: Audited media agency setup, shifted from awareness-only to brandformance, and negotiated with e-retailers (Amazon, Farmacias del Ahorro) to enable full-journey tagging and access to conversion data.
Result: First-ever performance-driven OTC approach, achieving +22.8% digital-attributed sales, +85.2% media efficiency, and nearly doubling ROI.
01
Who is Growth Consulting for?
CMOs, Growth Directors, and Digital Leaders managing significant marketing budgets.
02
What results can I expect?
Higher ROI, reduced CAC, increased retention, and measurable incremental revenue.
03
How fast will I see impact?
Typically within 4–6 weeks of implementation.
04
What’s the difference from agencies?
We focus on business outcomes and measure real incrementality, not only advertising metrics.
05
Do you replace internal teams?
No — we co-create and empower your team with systems and knowledge.
06
Do you manage campaigns directly?
Yes, when needed, with a data-driven approach.
07
How do you measure success?
Through scientific testing (geo-lifts, holdout groups, correlation testing) with 90% confidence levels.
08
Which industries benefit most?
Financial Services, E-commerce, Telecom, Education and any industry that has a fully digital funnel.
09
Do you work on performance-based models?
Yes — we offer risk-sharing and co-investment options tied to your success.
Ready to Unlock Sustainable Growth Loops?
Book a 30-min Growth Intro Call
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