External Advisors: Why Your Senior Team Needs Them to Grow

In a world where growing faster is no longer enough — we must grow smarter — the kind of leadership that truly disrupts the market is changing. The basics and traditional business models are no longer sufficient. Today, success requires intentional design, technology as a real business enabler, bold ideas — and above all, execution with strategic focus.

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At Raven, we believe in building with purpose. That’s why we’re strengthening our leadership team with new external advisors who bring together strategic thinking, multidisciplinary insight, and most importantly, proven executional expertise.

A Senior Team Built for Real-World Disruption

We’re proud to announce that Joaquín Márquez, Tom Gibson, and Marco Muñoz are joining Raven as external advisors in design, growth, and global strategy.

Each of them brings a unique perspective. Together, they help us continue evolving our Think → Build → Sell model, and expanding our impact from Latin America and Europe to the world.

Joaquín Márquez – Design & Innovation

With a solid background in strategic design, UX, and digital transformation, Joaquín led customer-centered innovation and scalable systems at Grupo Santander.
He now advises Raven in the creation of user-centric digital products that align with core business goals.

Expertise: Strategic design, user experience, digital transformation, scalable systems, innovation strategy.

Tom Gibson – Growth & Expansion

A global executive and CEO of MCI Group USA, Tom has led transformation processes across complex and multiregional markets. With cross-industry experience in tech, financial services, and digital consulting, he advises Raven on scaling disruptive models and international expansion strategies.

Expertise: Growth strategy, business innovation, digital consulting, market expansion, disruptive models.

Marco Muñoz – Chairman of the Board of Directors

As Chairman at Raven.inc and Managing Director at Aktion Advisors, Marco combines strategic leadership with deep expertise in digital transformation, corporate governance, and organizational innovation.

He plays a key role in our expansion from Chile and Mexico into Spain, as well as in the evolution of Raven’s governance model.

Expertise: Digital transformation, corporate governance, strategic acceleration, leadership innovation, global expansion.

Strategy & the Future: The Power of an Elite Leadership Team

Bringing in external advisors strengthens business leadership by introducing fresh, objective perspectives that enrich strategic decision-making. These seasoned experts help anticipate risks, uncover opportunities, and challenge internal bias that can hinder growth.

Beyond complementing the Senior Team, they enhance leadership capacity to face challenges with greater strength and long-term vision — essential in today’s increasingly dynamic and competitive business environment.

From our roots in Latin America, Ravens are built to move fast, think differently, design strategically, and build with purpose. With the arrival of these new advisors, we reaffirm our commitment to delivering solutions that not only drive real impact and measurable results — but also transform industries through disruption, business acceleration, and future-focused strategy.

Does your challenge need less PowerPoint and more traction?

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Because at Raven, we don’t just think. We build. We sell.