In a world where experiences have undergone a total transformation, we have redefined the way we provide access to credit cards and accelerate credit card sales in Mexico.Due to the pandemic, the use of credit cards in Mexico has experienced an accelerated growth of 800% since 2020, driven strongly by the increase in ecommerce transactions.In response to this impact, a challenge emerged at INVEX Banco in Mexico, focused on redesigning a new experience that would enhance and facilitate access to credit cards through digital channels. Simultaneously, the goal was to provide a swift experience that eliminates the need to visit branches, making people's lives easier.This disruption in the bank's processes led to the development of new experiences, a fresh operating model, and innovative products, propelling us into a new era.
We implemented the Raven model, which comprises five key levers: Customer Experience, Data & Analytics, Growth Hacking, Content & Creativity, TechnologyThis approach provided us with data-driven insights into customer segments and their purchasing behavior, resulting in an improved overall experience and consistent year-over-year enhancements in conversion rates.
Data that makes an impact. We conducted continuous experimentation, enabling us to enhance every metric within the funnel, from traffic and CTR to engagement, thanks to our understanding of individual needs. Consequently, we successfully developed a 100% digital acquisition journey that then joined seamlessly with other channels and improved the overall performance.
MX Credit Card Issuer
Sales in 3 months
growth in sales in 3 years
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