Surely when we were kids, more than once we fell asleep with a story that began with “once upon a time”, and surely our first essays studying had some introduction and/or presentation of the topic.
So here are some tips that will help us to tell the story of our brand or product in a simpler way.
To begin with, what is Storytelling?
The art of storytelling
A technique to connect with the audience
“Creating an atmosphere around an idea”
A narrative
What is NOT storytelling?
It is not about the storyteller, but about the listener
It is a demonstration, not an explanation: “SHOW, DON’T TELL”
Something abstract
If we go back to its history, the emergence and golden time of advertising during the 50’s — 70’s under the concept of “persuasion”, were the first records of the importance of good stories for a brand.
Before launching into telling a good story:
What audience do you want to reach?
What is the truth of the product, what differentiates it from others?
What problems does the brand encounter in its market?
What is the objective of the operation, to inform, to seduce, to convince?
What is expected from the public?
What is the message you want to convey?
